A Wageningen research laboratory is the first place in the world to clone beer. At least in the new Heineken beer commercial.
The brewery says the commercial shows its three core values: greatness, optimism and inventiveness. ‘We often use big institutes with the similar kind of image,’ says spokesman Norbert Cappetti. In our last commercial we had NASA landing a pathfinder on Mars. The idea behind the new ad was cloning beer, so we wanted to use the leading light in the Netherlands when it comes to research on cloning. That’s why we ended up with Wageningen.’
The spokesman for Wageningen UR, Simon Vink, describes it as a ‘nice ad’. ‘It’s nice that they used Wageningen. But we had nothing to do with the making of the commercial.