In spite of all the auspicious signs, the Wageningen spinoff Plant-e was not among the winners in the Poscode Lottery Green Challenge. ‘It is tough now, but a lot is going to change anyway.’
Yet jury chair William McDonough, who is the brain behind Cradle-to-Cradle, supports the idea. 'He thought we should have won, and he wants to help us in any way possible', says Helder.
She does not regret taking part because the competition has opened new doors. 'The head of sustainability at IKEA was on the jury too. He said that if we don't win he would still like to sponsor a roof at IKEA.'