Imares recruits new staff through social networks
The new recruitment campaign was launched last week. Job hunters are tipped off about the job opportunities at Imares through messages in the 'social media'. Interested candidates are taken to a new web page, where three 'typical employees' talk about Imares and working for this organization. They are professor of Toxicology Tinka Murk and the researchers Sander Glorius and Lorna Teal. To give a better picture of work at Imares, there is a link through to a special YouTube page containing about forty films.
Another new element in the recruitment campaign is the use of profiles. Imares is not advertising for predefined jobs; instead, it is looking for people who fit a certain profile. 'The profiles describe the kind of work we do and the kind of employee we need for this in terms of character, knowledge and ambitions.' Bothe is expecting good results from the new recruitment drive, which is merely a fraction of the cost of traditional recruitment ads. The first week has already produced 85 applicants.