The new Wageningen UR student recruitment campaign is based on personal interests, and uses a personality test to match your type to a degree course.
These are the first questions in the online personality test with which the university and VHL hope to attract High School students. After six questions students are allocated a personality type with a Pig Latin name, along with the degree course that would suit them.
Investigo curiosus is cut out for a subject that involves lots of laboratory work, Humanistus sensitivo wants plenty of food for thought, and Communicatae modernae will go for Communication Sciences. The test matches personality traits to degree programmes. An introvert student is pointed in the direction of a lab-based course and an extravert towards the social sciences. That is no problem, according to Edwin Kelhout of the recruitment and selection department. 'It is not scientific. This test just gives a guideline to help you with the orientation process. What is more, we also indicate other options that might suit you.'
The new campaign starts on Thursday 23 September. High School students will be directed via Hyves, Facebook and higher education sites to www.watvoorsoortbenjij.nl 'The campaign does not start from the programmes but from people's interests', says Kelhout. 'Like that we address people who don't necessarily consider of Wageningen straightaway. Students who like economics immediately think of Rotterdam or Tilburg, while Wageningen also has economics programmes on offer.'
The website also offers students personal stories by students and researchers. For example, you can read about how Professor of Nutrition Renger Witkamp prepares for a lecture and how he looks back on his own student life.
The personal approach fits Wageningen, says Kelhout. 'Amsterdam and Utrecht have the cities as a selling point, Delft has its innovative spirit, and we have the personal touch. With us you are not just a number; everyone knows who you are.'