Organisation - January 12, 2006

Big business

The mushroom business in China is booming. The Chinese consume great quantities and lots of different kinds of mushrooms. They are eaten not only for their taste, but also for their healing powers. The mushroom producing sector in China is growing rapidly and the quality of the produce is high. The Chinese are becoming increasingly innovative in their marketing and product development of mushrooms as well. Seeing these developments was an eye-opener for representatives from nine Dutch mushroom companies who joined Dr Xiaoyong Zhang of the LEI for a business forum in China. The forum met at different locations and brought together people from 600 Chinese mushroom companies in November last year. While China is the greatest producer and consumer of mushrooms, the Netherlands is the greatest trader when it comes to mushrooms. During the forum, branch organisations from the Netherlands and China agreed to keep in contact and exchange information in future. / JT

Re:act