News - April 27, 2012

Applause for Typical Dutch

The 'Typical Dutch' column of Resource has won second prize in the awards for the best column in newsletters of higher education institutions.

In Typical Dutch, foreign students and employees of Wageningen UR express their amazement at typical Dutch practices and customs. The column has been gracing the back page of Resource since 2009. The texts are written by students and employees themselves. Artist Henk van Ruitenbeek illustrates the often to-the-point observations with colourful cartoon drawings. Typical Dutch is in English.
The first prize went to EM, the magazine of Erasmus University, for its column 'De Kwestie'. In it, a scientist from the university reflects on a current issue. The prize-giving ceremony was held last Thursday in the Forum during the annual congress of the Association of Editors of Newsletters of Applied Sciences Universities and Universities. This year, Resource hosted the congress, which was attended by more than a hundred editors and reporters.
Rob Wijnberg
The programme featured various workshops and master classes with journalistic themes. The congress was opened by Rob Wijnberg, Editor-in-Chief of NRC-Next, who also provided an introduction. Wijnberg gave the participants a peek into how Next makes newspapers. Next zooms in on why things happen. Wijnberg: 'We want to discover the world together with the reader, understand it and get a deeper insight.'  Next is targeted first and foremost at readers in their twenties and thirties. According to Wijnberg, the average age of Next readers is 35, thirty years younger than that of other papers.
In its approach and subject choice, Next is in fact a daily magazine rather than a newspaper. The editorial team assumes that the reader has already read the news somewhere else. Wijnberg made a rather striking remark about the choice of subjects: 'Generally, we assume that if something is interesting to us, it is also interesting to our readers.' This egoistic philosophy is reflected in the structure of the editorial team, or the lack of one. 'Everyone has his or her own portfolio based on his or her own interests. That makes for very motivated and happy journalists.'