Organisation - March 10, 2016

Least silly slogan

Roelof Kleis

At last, a ranking in which Wageningen UR brings up the rear: the selection of the silliest publicity slogan.

For Quality of Life is not too bad, according to the platform for reform in Dutch universities (H.NU).  The H.NU organized the silliest slogan selection at the end of last year as a criticism of the commercialization of the universities. The silliest slogan, says H.NU, is that of the University of Groningen: Born leaders reach for infinity. The University of Amsterdam comes second with We are U, and the University of Leiden is in third place with Excelleren in vrijheid (Excelling in freedom). Wageningen is second to last, just above the Technical University of Delft (Where innovation starts).